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Customer loyalty programs can function as the promotional linchpin that drives your company's long-term profitability. They are an essential tool for improving customer retention. By offering your customers digital incentives, such as music downloads, skins, and an assortment of mobile promotions, you can dramatically increase the lifespan of each customer. Not only [url=http://www.par5club.com/louboutin.php]louboutin[/url] does this create an enormous level of goodwill, but customer loyalty programs also encourage customers to respond to your ongoing marketing campaigns.
In 2001, noted authority on customer loyalty programs, Fred Reichheld, released his seminal book, "Loyalty Rules." Within its pages, Reichheld explained the influence customer retention rates have on the overall value of your customer base. A 5% retention rate can translate into [url=http://www.osterblade.com]moncler sito ufficiale[/url] a 75% improvement in the value of your customer inventory.
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A lot of companies make the mistake of thinking customer rewards and customer loyalty programs are identical. They're not. Each has a distinct promotional role to play. Customer rewards are a powerful lever [url=http://www.rtnagel.com/airjordan.php]nike air jordan pas cher[/url] that you can use to trigger a response and gather customer data. By collecting information about your customers, you can launch a sequence of marketing initiatives that build brand awareness and gradually influence their purchasing behavior. In doing so, you'll be able to better identify which customer segments are the most profitable for your company.
Customer loyalty programs fulfill a different function. They improve your customer retention rate, which Reichheld showed to have a dramatic effect on long-term profitability. By giving your customers a variety of digital currency incentives, you'll encourage them to return to buy your products.
Music Download Promotions Can Spearhead Customer Loyalty Programs
Music download promotions and mobile promotions are cost-effective platforms from which to launch your customer loyalty programs. Because they can be delivered digitally to consumers' phones, PDAs, and other mobile devices, their effect is often instantaneous. They trigger an immediate response from your customer base.
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When leveraged to spearhead customer loyalty programs, music download promotions and mobile promotions can generate a new wave of sales while strengthening your brand loyalty.
Customer Loyalty Programs And Skins Promotions Complement Each Other
Skins promotions are a unique type of incentive because they are delivered digitally, yet physically adorn consumers' phones, PDAs, and laptops. They are a perfect complement to your customer loyalty programs [url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url] for two reasons. First, the skins promote your brand not only to your customers, but to every person who observes your customers' mobile devices. Second, skins promotions serve as a perpetual reminder to your customers about why they're loyal to your company. The skins generate enormous goodwill.
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